Tag: targeted marketing campaigns

Brand Marketing and Consumer Behavior

Brand Marketing and Consumer Behavior

December 29, 2023 By lawpan

Understanding consumer behavior is the foundation of successful brand marketing. This article explores the complex relationship between brand marketing and consumer behavior, shedding light on how businesses can effectively engage their target audience. The psychology behind consumer behavior 1. Perception and branding How consumers perceive brands The role of brands in influencing purchasing decisions 2.

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