Tag: target markets

A Product Marketing Manager’s Major Responsibilities

A Product Marketing Manager’s Major Respo...

December 23, 2023 By lawpan

Market research and analysis One of the primary responsibilities of a product marketing manager is to conduct comprehensive market research and analysis. This involves researching industry trends, understanding consumer behavior, and identifying potential competitors. Through meticulous data collection, they gain valuable insights that help shape the product’s position in the market. Identify target audience personas

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